來自夏威夷的老品牌 ,以傳承衝浪文化為品牌精神,表達衝浪不只是種水上運動而是「一種生活態度」!服飾與許多大自然的元素連結,表達十足的自我風格與個人態度!閃電標誌代表的,正是永無止盡的衝勁及能量!

原始的衝浪老靈魂,持續傳承品牌的價值觀,並堅信著衝浪這件事,永遠會是生活中的一部分,而不只是運動而已!

THE MARKETING STRATEGY WAS PRETTY SIMPLE: IF A SURFER WAS HOT, PUT A BOLT UNDER THEIR FEET & A QUIVER ON THEIR CAR.A SIMPLE STRATEGY THAT WORKED. WITHIN THE FIRST HALF OF THE DECADE, THE LIGHTNING BOLT LOGO WAS UBIQUITOUS IN ADS, MAGAZINE EDITORIALS AND ESPECIALLY ON THE BIG SCREEN. In the mid ‘70s the company moved into clothing: practical trunks for surfing and t-shirts for cruising. The world wanted that Bolt energy, and the clothing line exploded like a spitting wave at the Pipeline, inspired in its riders lifestyle.

As roving ambassador and captain of Team Bolt, Rory Russell travelled the world in search of the perfect wave and the ultimate lifestyle. Aside from his surfing exploits, the tuberiding specialist from the North Shore of Oahu was famous for his fun-loving attitude and widely aficionado of beachwear and casual lifestyle.This newfound confidence allowed them to open up a lifestyle that became synonymous with the Lightning Bolt label they crafted under…

Today, the allure of the brand remains distinct and irreducible. Lightning Bolt continues to inspire a new generation of surfers, those who praise the original soul surfing values and who believe that surf is more than just a sport - it is a way of life. A cool and relaxed attitude, a soul surfer and a free rider state of mind.

A Pure Source.

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By Ben Marcus

 

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