Brothers: Alec and Aric
Alec was living in El Salvador when he saw his friends and neighbors using billboards as roofing. It dawned on him: billboards are durable and weather resistant, made from vinyl (who knew?), and are not traditionally recyclable. Being an avid surfer, he came back to the US, grabbed his brother, and found someone to sew a surfboard bag made from billboards. Several phone calls to some large billboard companies later, truckloads started showing up to their parents’ house (sorry, mom!). And so it began.